Last Updated: April 21, 2026

This Privacy Policy describes how RoofingContractors.org, operated by the American Roofing Contractors Organization (ARCO) ("we," "our," or "us"), collects, uses, discloses, and protects your personal information when you visit our website, use our services, or interact with us in any way.

By accessing or using RoofingContractors.org, you consent to this Privacy Policy.

1. Information We Collect

A. Information You Provide to Us

We collect personal information you voluntarily provide, including:

• Name, email address, phone number, and mailing address
• Company name and business information (for contractors)
• Payment and billing details (for accreditation or reports)
• Content you submit (reviews, comments, messages)
• Communication preferences and account credentials

B. Information Collected Automatically

When you visit our Site, we automatically collect:

• IP address and approximate location
• Browser type and device information
• Pages visited, time spent, and referring URLs
• Cookies and similar tracking technologies (see Section 8)

C. Information from Third Parties

We may receive data from:

• Payment processors (to confirm transactions)
• Public licensing databases (for contractor verification)
• Marketing or communications partners

2. How We Use Your Information

We use your information to:

• Operate and improve RoofingContractors.org
• Verify contractor credentials and eligibility
• Process payments and deliver services
• Generate homeowner Match Reports
• Communicate regarding applications or renewals
• Send newsletters or promotional materials (opt-out anytime)
• Ensure compliance with our Terms of Use
• Detect and prevent fraud or abuse
• Conduct analytics and improve site performance

We may aggregate or de-identify data for analytics, research, or business improvement purposes. Aggregated data cannot reasonably be used to identify you.

We do not sell or rent your personal information to third parties.

3. Marketing Communications and Outreach

We may use your personal information—such as your name, phone number, and email address—to contact you about ARCO or RoofingContractors.org services, offers, or updates that may interest you. These communications may be made by ARCO staff or by authorized third-party vendors acting on our behalf, including by:

• Email (newsletters, updates, promotional messages)
• SMS/text messages (service reminders, alerts, offers)
• Phone calls or prerecorded messages (customer service or accreditation follow-ups)

Consent for Texts and Calls

By providing your phone number, you consent to receiving calls and text messages from or on behalf of ARCO, including via automated dialing or prerecorded systems.
Consent is not a condition of purchase, and you may withdraw it at any time.

Opt-Out Options

• Emails: Click "unsubscribe" in any message.
• Texts: Reply STOP to any message.
• Calls: Request removal during a call or email [email protected].

We process opt-outs promptly—typically within 10 business days for emails and 48 hours for texts.

Third-Party Communication Partners

We may engage reputable third-party vendors to deliver these communications.
All partners are contractually required to:

• Use your data only for ARCO-authorized purposes;
• Maintain confidentiality; and
• Comply with applicable laws including the Telephone Consumer Protection Act (TCPA) and CAN-SPAM Act.

We do not sell or share your contact details with unaffiliated third parties for their own marketing purposes.

4. Legal Bases for Processing (GDPR Compliance)

For EU/UK users, processing relies on:

• Consent (e.g., marketing opt-ins)
• Contractual necessity (applications, payments)
• Legal obligation (tax, fraud, recordkeeping)
• Legitimate interest (improving services, maintaining security)

5. How We Share Information

We may share data:

• With service providers (hosting, payments, analytics, outreach)
• With contractors when you request a Match Report
• With affiliates or successors in a merger or reorganization
• To comply with law or government requests

All vendors are bound by confidentiality and data-use restrictions.

6. Data Retention

We retain personal data only as long as needed to:

• Provide requested services
• Meet legal and contractual obligations
• Resolve disputes

We typically retain business and account records for up to seven (7) years or as otherwise required by law. Afterward, data is securely deleted or anonymized.

7. Data Security and Breach Response

We use reasonable technical and organizational safeguards, including:

• SSL encryption
• Secure cloud hosting and access controls
• Regular monitoring and vulnerability testing

However, no online system is completely secure.
In the event of a data breach that affects your personal information, we will notify you promptly as required by applicable laws and regulations.

Bot and Abuse Prevention (Cloudflare Turnstile)

To protect our forms and verification pages from automated abuse, spam, and fraud, we use Cloudflare Turnstile, a CAPTCHA-alternative service provided by Cloudflare, Inc. Turnstile may run in an invisible mode that performs its checks in the background without displaying a challenge to you.

When Turnstile runs, Cloudflare collects and analyzes technical signals from your device and browser, such as IP address, user-agent, timing information, and browser characteristics, to distinguish legitimate visitors from automated traffic. This processing is carried out by Cloudflare as a service provider to us.

For details on what Cloudflare collects and how it handles that data, please review the Cloudflare Turnstile Privacy Addendum.

8. Cookies and Tracking Technologies

We use cookies, pixels, and similar tools to:

• Enhance user experience
• Measure analytics and performance
• Deliver personalized content and advertising

You may adjust browser settings to refuse cookies; some features may then be unavailable.
For more detailed information and management options, please review our Cookie Policy.

9. Your Privacy Rights

A. California Residents (CCPA / CPRA)

California residents have the right to:

• Request access to personal data we hold about you
• Request deletion or correction of your personal information
• Opt out of the sale or sharing of personal data (we do not sell your information)

We maintain a "Do Not Sell or Share My Personal Information" link in our website footer.
Even though we do not sell data, this link allows California residents to formally exercise their right to opt out of data sharing for advertising purposes.

To exercise any of these rights, email [email protected] with "CCPA Request" in the subject line. You may also contact us by mail (see Section 15).

B. Virginia, Colorado, Connecticut, and Utah Residents

Residents of these states have similar rights, including the right to:

• Access, correct, or delete personal data;
• Opt out of targeted advertising or the sale of personal data; and
• Appeal a denied privacy request.

You may exercise these rights by emailing [email protected], or contacting us by mail (see Section 15). We will verify your identity before processing your request and respond within the time required by applicable law.

10. Payment Processing

Payments are processed through trusted third parties such as Stripe or PayPal. We do not store full credit-card data. All transactions comply with PCI-DSS security standards.

11. Children's Privacy

The Site is not intended for children under 18. If we learn we have collected data from a minor, we delete it promptly.

12. International Data Transfers

Your data may be processed in the U.S. or other jurisdictions. We use Standard Contractual Clauses and equivalent safeguards for such transfers.

13. Links to Third-Party Websites

We are not responsible for the content or privacy practices of external sites linked from RoofingContractors.org.

14. Updates to This Policy

We may update this Privacy Policy periodically. Changes take effect when posted, with the "Last Updated" date revised. Significant changes may be announced via email or on-site notice.

15. Your Consent

By using RoofingContractors.org, you consent to the collection and use of your information as described in this Privacy Policy.

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Cookie Policy

This Cookie Policy explains how RoofingContractors.org, operated by the American Roofing Contractors Organization (ARCO) ("we," "our," or "us"), uses cookies and similar technologies when you visit our website (the "Site").

By continuing to browse or use the Site, you agree to the use of cookies as described in this policy, unless you adjust your browser or cookie settings.

1. What Are Cookies?

Cookies are small text files stored on your computer or mobile device when you visit a website. They are widely used to make websites work efficiently, improve user experience, and provide usage data to website owners.

Cookies may be:

• Session cookies: which expire when you close your browser.
• Persistent cookies: which remain stored until they expire or are deleted.

2. How We Use Cookies

We use cookies and similar tracking technologies (such as web beacons, pixels, and scripts) to improve our Site's functionality and tailor content to our users.

Specifically, we use cookies for the following purposes:

A. Essential (Strictly Necessary) Cookies

These cookies are required for the website to function and cannot be switched off. They are usually only set in response to actions made by you, such as logging in, filling out forms, or setting privacy preferences.

Examples include:

• Session management and security cookies
• Authentication cookies for member areas
• Form submission and CSRF protection cookies

Without these cookies, parts of our Site may not function properly.

B. Performance and Analytics Cookies

These cookies help us understand how visitors use our Site by collecting anonymous information about traffic, page views, and user behavior. We use this data to improve performance, usability, and navigation.

Examples include:

• Google Analytics (analyzes site traffic and behavior)
• Server log cookies that track page load times and errors

All analytics data is aggregated and de-identified wherever possible.

C. Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your preferences, location, or previously viewed pages.

Examples include:

• Remembering selected form inputs
• Saving user settings (language, region)
• Remembering login states

If disabled, certain personalization features may not function as intended.

D. Marketing and Advertising Cookies

These cookies track browsing habits and may be used to deliver targeted advertisements or measure the effectiveness of our marketing campaigns. They may be set by us or our advertising partners (such as Google, Facebook, or LinkedIn).

Examples include:

• Google Ads and Meta Pixel for remarketing
• Tracking conversions from paid ads
• Measuring campaign performance

We only use marketing cookies with your consent where required by law.

3. Third-Party Cookies

Some cookies are placed by third-party service providers that we use to:

• Provide analytics and measurement (e.g., Google Analytics)
• Deliver advertising or retargeting
• Host videos, images, or forms (e.g., YouTube, Vimeo, HubSpot)

We do not control these third-party cookies. To learn more, please review their individual privacy or cookie policies.

4. Managing Your Cookie Preferences

You have full control over your cookie preferences. You can:

1. Use our on-site Cookie Banner – to accept, reject, or customize cookie categories.
2. Adjust your browser settings – to refuse or delete cookies.
3. Use "Do Not Track" (DNT) browser features, if available.

If you disable cookies, some features of our Site may not work properly or as intended.

For step-by-step instructions, visit your browser's help page:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

5. Do Not Sell or Share My Personal Information

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have the right to opt out of the sale or sharing of their personal data.

We do not sell your personal information. However, some cookies used for targeted advertising may be considered a "share" under California law.

To opt out, you can click the "Do Not Sell or Share My Personal Information" link in our website footer or adjust your cookie settings using the cookie banner.

6. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in laws, technology, or our practices. When we make updates, we will revise the "Last Updated" date above and post the revised version on this page. Significant changes may also be communicated via email or on-site notices.

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